JFM vendors buy much of what they offer direct from farmers. And, by doing business at JFM, JFM vendors have minimal overhead. With so many vendors, JFM vendors must also work hard to stay competitive, offering favorable pricing, quality, and service, often unmatched anywhere else. Independent surveys by the local press and our steady stream of customer feedback indicates that JFM consistently is the best place in N.E. Florida and S.E. Georgia for quality produce and other food items at up to 70+% below stores and other venues.